Privacy Policy – Balance Bites Wellness

Last Updated: April 16, 2025

At Balance Bites Wellness (“we,” “our,” or “company”), we are committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our website (hereinafter referred to as the “Site”). By using the Site, you consent to the practices described in this Privacy Policy. If you do not agree with this policy, please do not use the Site.

1. Information We Collect

We may collect the following types of information when you interact with the Site:

1.1. Personal Information: Information that can identify you, such as:

  • Name

  • Email address

  • Other information you voluntarily provide (e.g., comments, recipes, or contact form submissions)

1.2. Non-Personal Information: Information that does not directly identify you, such as:

  • Browser type

  • IP address

  • Pages visited

  • Time and date of visits

  • Referring website addresses

  • Device information (e.g., operating system, screen size)

1.3. Cookies and Tracking Technologies: We may use cookies, web beacons, or similar technologies to enhance your experience, analyze Site usage, and deliver personalized content. Cookies are small data files stored on your device. You can manage cookie preferences through your browser settings.

2. How We Collect Information

We collect information in the following ways:

  • Directly from You: When you submit forms, leave comments, or interact with the Site (e.g., subscribing to a newsletter).

  • Automatically: Through cookies, analytics tools, and server logs as you navigate the Site.

  • From Third Parties: From analytics providers (e.g., Google Analytics) or advertising partners, subject to their privacy policies.

3. How We Use Your Information

We may use your information for the following purposes:

  • To operate, maintain, and improve the Site.

  • To respond to your inquiries or comments.

  • To send you newsletters, promotional materials, or updates (if you opt in).

  • To analyze Site usage and trends to enhance user experience.

  • To comply with legal obligations or protect our rights.

  • To personalize content and advertisements.

4. How We Share Your Information

We do not sell, trade, or rent your personal information to third parties. We may share your information in the following circumstances:

  • Service Providers: With trusted third-party vendors (e.g., hosting providers, analytics services) who assist us in operating the Site, provided they agree to keep your information confidential.

  • Legal Requirements: If required by law, court order, or government authority to disclose information.

  • Business Transfers: In connection with a merger, acquisition, or sale of assets, your information may be transferred as part of the transaction.

  • Aggregated Data: We may share anonymized or aggregated data that does not identify you for analytics or marketing purposes.

5. Your Choices

You have the following rights regarding your information:

  • Opt-Out: You may opt out of receiving promotional emails by clicking the “unsubscribe” link in our emails.

  • Cookies: You can disable cookies through your browser settings, though this may affect Site functionality.

  • Access and Correction: You may request access to or correction of your personal information by contacting us (see Section 10).

  • Deletion: You may request the deletion of your personal information, subject to legal obligations.

Residents of California may have additional rights under the California Consumer Privacy Act (CCPA). See Section 9 for details.

6. Data Security

We implement reasonable technical and organizational measures to protect your personal information from unauthorized access, loss, or misuse. However, no online system is completely secure, and we cannot guarantee the absolute security of your information.

7. Data Retention

We retain personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy or as required by law. Non-personal information may be retained indefinitely for analytics purposes.

8. Third-Party Links

The Site may contain links to third-party websites or services. We are not responsible for the privacy practices or content of these third parties. We encourage you to review their privacy policies before providing any information.

9. California Privacy Rights

If you are a California resident, you may have the following rights under the CCPA:

  • Right to Know: Request information about the personal information we collect, use, or disclose.

  • Right to Delete: Request the deletion of your personal information, subject to certain exceptions.

  • Right to Opt-Out: Opt out of the sale of your personal information (note: we do not sell personal information).

  • Non-Discrimination: We will not discriminate against you for exercising your CCPA rights.

To exercise these rights, contact us as provided in Section 10.

10. International Users

The Site is hosted in the United States and is subject to U.S. law. If you access the Site from outside the U.S., your information may be transferred to and processed in the U.S., where data protection laws may differ from those in your country. By using the Site, you consent to this transfer and processing.

11. Children’s Privacy

The Site is not intended for children under 13 years of age. We do not knowingly collect personal information from children under 13. If we learn that we have collected such information, we will delete it promptly.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Changes will take effect immediately upon posting on the Site. Your continued use of the Site after such changes constitutes your acceptance of the updated policy.

13. Contact Us

If you have questions or concerns about this Privacy Policy or our data practices, please contact us at:

  • Email: contact@balancebiteswellness.com

By using the Site, you acknowledge that you have read, understood, and agree to this Privacy Policy.